Channel: Gabriel St-Germain

Category: Howto & Style

Tags: beast of ecomfacebook ads for dropshippinghayden bowlesmalik mufasaverum ecomtristan broughtonfacebook ads 2019fb adstanner planesthe realistic entrepreneurfranklin hatchettsebastian ghiorghiujuan valdezjames stillthe real zakibraden wuercharie schersonflying start onlinejames beattieyousetrey cockrummarkus eversfacebook ads for ecommercefacebook ads in 2019jordan welchkevin david

Description: ✅ Notes from the video: gabrielstgermain.ca/2018/11/07/free-course-facebook-ads ✅ $1,083,252 in 5 months with one product (full case study): bit.ly/2X7kAkW ✅ Free dropshipping course playlist: bit.ly/2SrzILl ✅ Join the FB Mastermind group: bit.ly/2QgzYHP ✅ Follow me on IG: instagram.com/gabrielstger Hey everyone! In this free course video, I cover everything you need to know about Facebook Advertising for eCommerce & Dropshipping. ** One thing I forgot to mention in the video is that you should always use website conversions PURCHASE optimization, aside from when you're split testing with worldwide PPE (even with a new pixel.) Only try higher funnel optimization techniques (i.e. ATC, VC...) when you're more experienced ** I start by covering the basics - setting up your pixel and page, setting up your column set in ads manager, and a basic overview of how Facebook Ads works. Then, I talk about different strategies you can use to research your audience and find interests to target, including the audience insights tool. I also explain how flex targeting works and why it's useful. Next, I cover how I split test my creatives using worldwide PPE to find the winning creative and to get social proof/data. I explain how lookalike audiences work and why I like to test a 95% video viewers lookalike audience right off the bat. Afterward, I go into the testing phase in-depth, explaining how I set up my targeting for testing, what budget you should use, recommended bid-to-budget ratio, using the breakdown tool to find potential winning ad sets and much more. I also explain my optimization strategies and how to determine when to kill an ad set using your breakeven ROAS. I also show you how to set up a retargeting funnel using FB ads and give a few more tips to optimize performance and delivery. Lastly, I explain how to scale aggressively using more LAAs and manual bidding. I also explain the concept of ad fatigue and why it's important that you regularly produce new video content for your products. Thanks for watching!